Privacy Policy
Smacy Media Private Limited ("We", "Us", "Our", "SMPL") values the trust placed in us by the data subject ("you", "your", "user", "subscriber") and therefore, we assure that we follow the highest standards of privacy guidelines to protect the information shared by you with SMPL to access the www.smacynews.in ("Platform"). This privacy policy describes the usage of information provided or collected by SMPL, which operates websites limited to delivery of information and content via any internet-connected device or otherwise (collectively the "Services"). We follow this Privacy Policy in accordance with applicable laws in the places where we operate.
Privacy choices made on a third-party site or platform will not apply to our use of information collected directly through our Platform. Our sites and applications may contain links to other sites not owned or controlled by us and we are not responsible for their privacy practices. This Privacy Policy should be read together with the Terms applicable to SMPL (together called the "User Agreement").
1. User Consent
By using the Platform, including when you access or install the Platform, enter a contest or promotion, or communicate with us, you agree to provide consent to our collection, use and sharing of your personal information as described in this policy. We may seek additional explicit consent. We may determine your location using your IP address and use third-party service providers to help determine your location and provide appropriate content and services.
2. Collection and Use of Personal Information
‘Personally Identifiable Information’ or ‘PII’ is defined as information that identifies, directly or indirectly, a particular individual or natural person, such as the individual's name, postal address, email address, mobile number and any other specific identifier. When anonymous information is associated with personal information, the resulting information is also treated as personal information.
A. Information you provide to us
Information collected at registration may include User Name, E-mail id, Mobile number, Location, Public profile information (Facebook & Twitter), Date of Birth, Gender, Profile picture upload and Country. We may collect personal information when you provide feedback, report spam, participate in polls, surveys, contests, or communicate with us, where such information is collected with appropriate consent.
B. Information automatically collected while browsing / navigating through the website
The Website uses cookies and similar technologies necessary for its functioning. We may automatically collect limited information about your Internet connection, including IP address, and information from your browser such as computer name, operating system, browser type and version, CPU speed and connection speed. We may also collect device information including location, IP address, device name, serial number or unique identification number, operating system, browser and application information, screen size, CPU speed and connection speed.
C. Inferred Information through usage and log data
We may track information based upon your behaviour on the Platform for internal research concerning demographics, devices, interests and behaviour. We may use information to evaluate interest in various genres of content, services and offers; perform analytics and customer research; identify content that generates sales; and analyse traffic patterns. Information posted in social media accounts, message boards, chat rooms or other message areas or feedback may also be collected.
D. Information we collect from third parties
a) Information obtained from other Sources: We may receive information about you from other online sources and add it to our account information system in accordance with this policy.
b) Information obtained from third party websites: Third-party services connected with an SMPL Platform account may send information such as registered e-mail id and public profile information.
c) Demographic and other information: We may reference demographic and other information and use third-party analytics service providers to track user behaviour for display advertising and understanding users' Demographics and Interests.
d) Subscription or Paid service information: Payment gateway providers may collect personal information such as address or billing information, including credit/debit card number and expiration date, in accordance with applicable rules and regulations. Subscriptions or paid Services may be on auto renewal mode unless cancelled.
e) Transactional and Billing Information: Payment gateway partners may collect credit/debit card details or other bank account details along with billing address. Such partners are not controlled by us. We may receive transaction ID, order ID or similar financial information from third-party vendors for reconciliation, validation and resolution of complaints, including failed transactions and refunds.
3. What purposes your data are used for
The data is used for providing a personalized news feed on the Platform based on the content preference and reading habits of the user. Personal and other information you may provide when registering, subscribing and/or responding to surveys may be used to provide better usability, troubleshooting and site maintenance; understand which parts of the website are visited and how frequently; create your user ID; contact you and respond to your questions or requests; provide access to desirable content based on your preferences; and for marketing communications, as permitted by law.
4. Data Retention and Erasure
Security of your information is important to us. We maintain appropriate technical, administrative and physical security measures designed to protect your information from unauthorized access, theft, disclosure, modification or loss. We regularly review our security measures. We retain information as long as necessary to provide our Services and for contractual, legal, legitimate business and legal-claim purposes. If you no longer want us to use your information, you can request that we erase your personal information. Your request will be processed and confirmation will be provided via email.
5. What we don't do with your personal data
SMPL works with our corporate group and selected third-party partners or business associates who help us provide, operate and improve our Services. We also share information with CDNs, ISPs, Technology Partners, advertisers and analytics providers. Where required by law, we may share information with law enforcement agencies, regulators and third parties pursuant to a legally binding court order.
a. SMPL does not sell, trade or rent Your personal information collected by SMPL to third parties except as provided in this Policy. SMPL may share generic aggregated demographic information not linked to personal information with business partners, contractors, affiliates and advertisers.
b. SMPL may be required by law or litigation to disclose personal information about Users. SMPL may also disclose information where national security, law enforcement or other issues of public importance make disclosure necessary.
c. SMPL may disclose information if it is necessary to enforce the applicable terms of use of the Platform and/or reasonably necessary to protect our rights and property or our officers, directors, shareholders, employees or agents.
d. SMPL reserves the right to transfer personal information of Users to another party as a result of business partnership, contractual engagement, merger, acquisition, or sale of all or a portion of SMPL's assets to another party, and under such a circumstance, the provisions of this Privacy Policy will continue to apply unless You are notified otherwise.
6. How we process these data
The collected data are processed in several ways. We use your personally identifiable information (name, email address, etc.) to identify you in order to contact, send a newsletter, and provide products & support. The non-personal data may be used to improve the service. We share your Personal Information within our ecosystem as mentioned below - SMPL's Business Verticals (Departments), Business partners, Service vendors, Authorized third-party agents.
7. Control of Your Information
All users may elect to stop receiving marketing material from us or on behalf of external third-party business partners by following instructions at the end of any such email received. You can exercise this right by clicking on the "unsubscribe" link in the marketing emails we send you.
8. To Target Content and Advertising
We may use your user information for advertising purposes in order to promote our Site or our other products or services, and the products and services of third parties. To develop and provide content and advertising targeted to your interests, we use analytics to determine which areas of our Site you prefer based upon frequency of visits and engagement.
9. As Necessary to Provide Services to You
We occasionally hire other companies to provide limited services on our behalf, such as handling processing and delivery of email or newsletter mailings, processing transactions, or performing statistical analysis. We provide those companies the user information they need to deliver the service and require confidentiality and prohibit use for any other purpose.
10. Third party links on our website
We may talk about third-party products and services on our website. Third-party sites have their own privacy policies. Therefore, we have no responsibility or liability for the content and activities of these linked sites.
11. What data breach procedures we have in place
If a breach of data such as loss, alteration, unauthorized disclosure or access, personal data transmission, storage or otherwise processed happens, we will notify you immediately after we become aware of it. SMPL adopts reasonable and appropriate security practices, procedures and technical controls to safeguard your Personal Information.
12. What if we make changes to our Privacy Policy?
We may bring necessary modifications to this Privacy Policy from time to time. Any change made or any new point added to the Privacy Policy described above will be published here on this page.
13. Cookie Policy
We may use information collected from our Cookies to identify user behaviour and serve content and offers based on your profile. Technical Cookies are necessary to enable you to move around our Site and use its features. Analytical Cookies are used by us or third-party service providers to analyse how our Sites are used and how they are performing. Functionality Cookies allow our Site to remember choices and provide enhanced, more personalized features. Advertising and Retargeting Cookies save information from browsing history to record interests and browsing paths and may be used for retargeting on other websites.
14. Complaints
You can write to us in case of any grievance or complaint at the support email address. If you have any complaints regarding the processing of your personal information you may contact our grievance officer at the below-mentioned email address.
15. Security and Compliance with Laws
We take appropriate security measures and technical controls to safeguard your Personal Information.
16. By downloading, installing and contacting us
If you have grievances, concerns, or questions about this Privacy Policy, practices of the Services, or your dealings with the Platform, please contact SMPL at the support address. You may also contact the privacy grievance officer at grievance.officer@smacynews.in. SMPL Media Private Limited, No.178, 45th Street, TVS Colony, Anna Nagar West Extension, Chennai - 600 101, India. We will endeavour to deal with your request as soon as possible. By accessing or using the Platform and Services, you signify your acceptance of this Privacy Policy. If you do not agree to this Privacy Policy, you shall not access or use the Platform and Services.