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Privacy Policy

Smacy Media Private Limited ("We", "Us", "Our", "SMPL") values the trust placed in us by the data subject ("you", "your", "user", "subscriber") and therefore, we assure that we follow the highest standards of privacy guidelines to protect the information shared by you with SMPL to access the www.smacynews.in ("Platform"). This privacy policy describes the usage of information provided or collected by SMPL (hereinafter referred to as the "We", "Us", "Our", "SMPL"), which operates websites limited to delivery of information and content via any internet-connected device or otherwise (collectively the "Services"). We follow this Privacy Policy in accordance with applicable laws in the places where we operate. In some cases, we may provide additional data privacy notices specific to certain services or regions. Those terms are to be read in combination and are part and parcel of this policy. Please keep in mind that when you provide information to us on a third-party website or Platform (for example, via our applications like social media login the information we collect through those third-party websites linked with our applications are covered by this Privacy Policy, and the information the third-party website collects or may collect is subject to the third-party site privacy practices.

Privacy choices you have made on the third-party site or platform will not apply to our use of the information we have collected directly through our Platform. Please also keep in mind that our sites and applications may contain links to other sites not owned or controlled by us and we are not responsible for the privacy practices of those sites. We encourage you to be aware when you leave our Platform and to read the privacy policies of other sites that may collect your personal information. All capitalized terms that have not been specifically defined herein shall have the same meaning as provided under the Terms of Use. This Privacy Policy should be read in conjunction and together with the Terms applicable to the SMPL (together called the "User Agreement").

  1. User Consent By using the Platform ( for example, when you access or install the Platform, enter a contest or promotion, communicate with us), you agree to provide consent to our collection, use and sharing of your personal information as described in this policy. You hereby agree to give us full consent or on occasions, we may seek additional explicit consent; to access our services before proceeding for further operations. If you are a traveller visiting various countries around the world and avail the Platform’s services, then we will determine your location using your IP address to determine the relevant SMPL’s Services which should be offered to you. In the event IP detection fails, we will consider the last cached location as your current location to provide you with SMPL services and the consents obtained at the time of registration in that location will be valid for processing of your personal information. We use third-party service providers to help us determine your location to provide you with appropriate content and services on our Platform.
  2. Collection and Use of Personal Information 'Personally Identifiable Information’ or ‘PII’ is defined as any information that identifies (whether directly or indirectly) to a particular individual or natural person, such as the individual’s name, postal address, email address, mobile number and any other specific identifier indicating that particular person. When anonymous information is directly or indirectly associated with personal information, the resulting information also is treated as personal information.

    A. Information you provide to us Information Collected at the Time of Registration When you access using your web accounts like Facebook & Twitter and any other third-party application to access the Content on the Platform, we retrieve the following information from your account(s) to continue to interact with you and to continue providing you the Services. Information that we collect include User Name E-mail id Mobile number Location Public profile information – ( Facebook & Twitter ) Information collected under my profile section when a user has completed the registration: Date of Birth Gender Profile picture upload Country We may collect personal information when you provide feedback, report spam, participate in polls, surveys, contests, etc. for the activity it is being collected. This information will only be captured if you have provided us with explicit consent. Information you provide to us voluntarily If you send us personal correspondence, such as emails or letters, or if other users or third parties send us correspondence about your activities or postings on the Site, we may collect and .store such information. We may collect additional information at other times, including but not limited to, when you provide feedback(s), respond to surveys, provide comments, or communicate with us. This information may include your name, e-mail id, mobile number, location, etc.

    B. Information automatically collected while browsing /navigating through the website Cookies The Website uses cookies and other similar technologies which are necessary to its functioning and to provide SMPL Some of these cookies are essential for us to provide you with the SMPL For more information about essential cookies we use, please refer to our Cookie Policy. Log File Information We automatically collect limited information about your computer's connection to the Internet, mobile number, including your IP address, whenever you visit our website(s)/ Platform. Your IP address is a number that lets computers attach to the Internet and recognize where you send data – For e.g., pages you viewed. We automatically receive and log information from your browser, including your IP address, your computer's name, your operating system, browser type and version, CPU speed, and connection speed. We may also collect log information from your device, including your location, IP address, your device's name, device's serial number or unique identification number (e.g., UDID on your iOS device), your device operating system, browser type and version, application version, operator name, screen size, CPU speed, and connection speed etc.

    C. Inferred Information through usage and log data We may track certain information about you based upon your behaviour on the Platform. We use this information for conducting internal research on our users' demographics, devices, interests, and behaviour to better understand, protect and serve our users. We may also collect Your Information to track user behaviour and preferences for internal analytics and research. We may also use your information: i. To evaluate your interest for various genres of content, services, offers;
    ii. To perform analytics and conduct customer research, to determine your interest, for identifying content that generates sales and to analyse traffic patterns. If you choose to post messages on social media accounts, message boards, chat rooms or other message areas or leave feedback, we will collect that information you provide to us. We retain this information as necessary to resolve disputes, provide customer support and troubleshoot problems as permitted by law. The above information may also be captured by keeping cookies on our websites by our affiliates for the purposes mentioned above.

    D. Information we collect from third parties

    a) Information obtained from other Sources We may receive information about you from other online sources. We may add it to our account information system and treat it in accordance with this policy. If you provide information to the platform provider or other partner to whom we provide services, your account information including PII may be passed on to us. We may obtain updated contact information(s) from third parties in order to correct our records and fulfil the Services or to communicate with you or share the information with any third party.

    b) Information obtained from third party websites If you link, connect or comment on Content your SMPL’s Platform account with third-party services they may send us information such as your registered e-mail id and public profile information from the service.

    c) Demographic and other information We may reference other sources of demographic and other information to provide you with more targeted communications and promotions. We use various third-party analytics service providers, among others, to track user behaviour on our website. They are used to support display advertising towards helping us gain an understanding of our users' Demographics and Interests. The reports are anonymous and cannot be associated with any individual personally identifiable information that you may have shared with us. You can opt-out or opt-in by giving consent to serve you advertisements when you visit our website or applications.

    d) Subscription or Paid service information When you choose any subscription or paid service of SMPL, our payment gateway provider may collect your personal information such as address or billing information, including your credit/debit card number and expiration date etc in accordance with the applicable rules and regulations. The subscriptions or paid Services may be on auto renewal mode unless cancelled or in accordance with the applicable rules and regulations. If at any point you do not wish to auto- renew your subscription, you may cancel your subscription before the end of the subscription term or contact us on our support email grievance.officer@smacynews.in *In case of sharing or referring the subscription to another user then the personal information of the referrer will only be used for the purpose for which it has been shared by the referrer. Other than the purpose, we won’t provide or process the referral's personal information for analytics, direct marketing, etc. without prior consent provided by the referral to receive such services from us.

    e) Transactional and Billing Information Based on your purchase of a subscription or paid service, our payment gateway partner may collect information, including but not limited to, your credit/debit card details or other bank account details along with your billing address in accordance with the applicable laws. This information is stored by the payment gateway partner or any third party for transactional purposes in accordance with the applicable rules. For instance, the Services will be using third-party payment gateway partners to process and facilitate the payment of your subscription fee to the Services for providing you access to the subscription; such payment gateway partners are not controlled by us. When you visit such payment gateways you do so at your own risk. We encourage you to familiarize yourself with the privacy statements provided by such payment gateways prior to providing them with information about you or entering into any transactions with them. We do not assume any responsibility or liability for such payment gateways, the content of such payment gateways and their privacy practices, nor do we endorse them. We may receive financial or transactional information (for e.g., transaction ID, order ID etc.) from third-party vendors in case of payments, for reconciliation and validation of transactions and also for the purpose of resolutions of complaints (in case of failed transactions and refunds).

  3. What purposes your data are used for The data is used for providing a personalized news feed on the Platform based on the content preference and reading habits of the user. Personal and other information you may provide when registering, subscribing and/or responding to surveys may be used for the following purposes: to provide better usability, troubleshooting and site maintenance to understand which parts of the website are visited and how frequently to create your user ID to identify you once you register on our website to contact you and respond to your questions or requests to provide access to desirable content based on your preferences for marketing communications – we may use your information and share with our business partners for marketing purposes, as permitted by law
  4. Data Retention and Erasure Security of your information is important to us. We maintain appropriate technical, administrative, and physical security measures that are designed to protect your information from unauthorized access, theft, disclosure, modification, or loss. We regularly review our security measures to consider available new technology and methods. We retain information for as long as necessary to provide our Services and for the other purposes set out in this Privacy Policy. We also retain information when necessary to comply with contractual and legal obligations, when we have a legitimate business interest to do so (such as improving and developing our Services and enhancing the safety, security and stability of our Services), and for the exercise or defence of legal claims. If you no longer want us to use your information, then you can request that we erase your personal information. Please note that if you request for the erasure of your personal information, your request will be processed, and you will receive confirmation of the same via email. Please note that this will only perform a deletion of the information that has been collected by SMPL.
  5. What we don't do with your personal data SMPL works with our corporate group and selected third-party partners or business associates who help us provide, operate and improve our Services. We also share your information with CDNs, ISPs, Technology Partners, advertisers, and analytics providers. Also, when and where required by law, we will share your information with law enforcement agencies or regulators, and with third parties pursuant to a legally binding court order. SMPL reserves the right to transfer personal information of users to another party as a result of business partnership, contractual engagement, merger, acquisition, or sale of all or a portion of SMPL's assets to another party, and under such a circumstance, the provisions of this Privacy Policy will continue to apply unless You are notified otherwise.

    a. SMPL does not sell, trade, or rent Your personal information collected by SMPL to third parties except as provided in this Policy. SMPL may share generic aggregated demographic information not linked to any personal information, regarding visitors and users with SMPL’s business partners, contractors, affiliates and advertisers.

    b. SMPL may be required by law or litigation to disclose personal information about the Users. SMPL may also disclose information about the Users if SMPL determines that for national security, law enforcement, or other issues of public importance that disclosure of information is necessary.

    c. SMPL may disclose information if it is necessary to enforce the applicable terms of use of the Platform and/or reasonably necessary to protect our rights and property or our officers, directors, shareholders, employees or agents.

    d. SMPL reserves the right to transfer personal information of Users to another party as a result of business partnership, contractual engagement, merger, acquisition, or sale of all or a portion of SMPL’s assets to another party, and under such a circumstance, the provisions of this Privacy Policy will continue to apply unless You are notified otherwise.

  6. How we process these data The collected data are processed in several ways. We use your personally identifiable information (name, email address, etc.) to identify you in order to contact, send a newsletter, and provide products & support. The non-personal data may be used to improve the service. We share your Personal Information within our ecosystem as mentioned below- SMPL's Business Verticals (Departments) Business partners; Service vendors; Authorized third-party agents.
  7. Control of Your Information. All users may elect to stop receiving marketing material from us or on behalf of external third- party business partners by following instructions at the end of any such email received. You can exercise this right by clicking on the "unsubscribe" link in the marketing emails we send you.
  8. To Target Content and Advertising We may use your user information for advertising purposes in order to promote our Site or our other products or services, and the products and services of third parties. To develop and provide content and advertising to you that is targeted to your interests, we use the analytics collected by the systems described above to determine which areas of our Site you prefer based upon the frequency of your visits and engagement with those areas.
  9. As Necessary to Provide Services to You We occasionally hire other companies to provide limited services on our behalf, such as handling the processing and delivery of email or newsletter mailings, processing transactions, or performing statistical analysis of our services. We will only provide those companies the user information they need to deliver the service. In all cases, these companies are subject to agreements that require them to maintain the confidentiality of your user information and they are prohibited from using that information for any other purpose.
  10. Third party links on our website We may talk about third-party products and services on our website. Third-party sites have their own privacy policies. So, therefore, we have no responsibility or liability for the content and activities of these linked sites.
  11. What data breach procedures we have in place If in any case, a breach of data such as loss, alteration, unauthorized disclosure or access, personal data transmission, storage or otherwise processed happens, we will notify you immediately after we become aware of. SMPL adopts reasonable and appropriate security practices and procedures and technical controls in order to safeguard your Personal Information
  12. What if we make changes to our Privacy Policy? We may bring necessary modifications to this Privacy Policy from time to time. Any change made or any new point added to the Privacy Policy described above will be published here on this page.
  13. Cookie Policy How does our Site use Cookies? We may use information collected from our Cookies to identify user behaviour and to serve content and offers based on your profile, and in order to enhance the convenience of the users of our Site. Information on the Types of Cookies that are used on our Site. We have provided details of the types of Cookies that are used on our Site as well as other relevant and useful information on the Cookies. You can also find more information on the Cookies when you click the pop-up window. Technical Cookies: These cookies are necessary to enable you to move around our Site and use its features. Analytical Cookies: These cookies are used by us or third-party service providers to analyse how our Sites are used and how they are performing. Functionality Cookies: These cookies allow our Site to remember the choices you make when you visit our Site in order to provide enhanced, more personalized features to you. Advertising and Retargeting Cookies: These Cookies save information from your browsing history in order to record your interests and your browsing path on our Site. We may use advertising and targeting cookies for retargeting, which enables our advertising partners to target advertising to you on other websites, based on your visit to our Site. Without these Cookies, online advertisements you encounter will be less relevant to you and your interests.
  14. Complaints You can write to us in case of any grievance or complaint at the support email address. If you have any complaints regarding the processing of your personal information you may contact our grievance officer at the below-mentioned email address.
  15. Security and Compliance with Laws We take appropriate security measures to protect against unauthorized access to or unauthorized alteration, disclosure or destruction of data. These include internal reviews of our data collection, storage and processing practices and security measures, including appropriate encryption and physical security measures to guard against unauthorized access to systems where we store personal data. All information gathered is securely stored within the Company controlled database. The database is stored on servers secured behind a firewall on the cloud; access to the servers is password-protected and is strictly limited. However, as effective as our security measures are, no security system is impenetrable. If you know or have reason to believe that your SMPL account credentials have been lost, stolen, altered, or otherwise compromised or in case of any actual or suspected unauthorized use of your account, please contact us by contacting us on the below- mentioned information.
  16. By downloading, install and Contacting Us If You have any grievances, concerns, or questions about this Privacy Policy, practices of this Services, or Your dealings with the Platform or any of the features or any Legal Queries about the Platform, please send your questions to SMPL at with the subject, "Privacy Queries" You may also contact the privacy grievance officer at this address: Mr. Karunakaran, Email: grievance.officer@smacynews.in, Smacy Media Private Limited, having its office at No.178, 45th Street, TVS Colony, Anna Nagar West Extension, Chennai - 600 101, India. We will endeavour to deal with your request as soon as possible and accessing/using the Platform and Services, you are signifying Your acceptance of this Privacy Policy. If You do not agree to this Privacy Policy, you shall not download, install, access or use the Platform and Services. Your continued Access or Use of the Platform and Services following the posting of changes to this Privacy Policy will be deemed to be the acceptance of such changes.
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